Varnish Software Adds Digital Element’s IP Intelligence for Localizing Content and Intelligently Managing Web Traffic

Streaming, News, E-commerce and Gaming Services Can Now Provide Speedier, More Personalized Content Delivery Experiences

LOS ANGELES, CA – August 25, 2020 – Varnish Software, a pioneer in high-performance content delivery software, announced today that Digital Element, the global IP geolocation and audience insights leader, has integrated its NetAcuity® Pulse dataset into the company’s caching technology to enable ultra-high-speed delivery of personalized, location-based web content.

Digital Element’s IP geolocation data will be incorporated into the Varnish Enterprise [link needed] solution, a pioneering caching technology that puts content closer to users while protecting critical infrastructure from the effects of huge demand. As the leading caching technology stack for enterprise businesses, Varnish Enterprise brings unparalleled performance, resilience and flexibility to content delivery operations such as live streaming, video on demand and dynamic web pages. Varnish Enterprise powers content delivery and streaming for some of the world’s largest streaming services and websites, such as Hulu, Twitch, Tesla and Sky.

“Content providers are now catering to growing global audiences when delivering streaming, news, e-commerce and gaming services,” said Lars Larsson, CEO of Varnish Software. “This makes tailoring content to specific locations crucial for delivering the best web experiences for their users. Consumers cite slow and poor web performance as the key reasons they abandon websites, so by integrating the industry’s most accurate IP geolocation, we can offer more personalized location-specific content experiences while managing global web traffic levels more intelligently.” 

Statistics show meteoric growth forecasted for global content delivery network internet traffic until 2022. In 2020 alone, worldwide online CDN traffic is projected to reach 252 exabytes per month, up from 54 exabytes per month when compared with 2017.

“Regardless of device, consumers still expect rich online content, delivered in an engaging and personalized manner,” said Rob Friedman, executive vice president, Digital Element. “They want high-quality viewing and sound quality with no delays or buffering interruptions―a perfect content experience on every device, anytime and anywhere. Our IP data will give Varnish Software the necessary granular, location-based control over content delivery in order to provide new-found localization and personalization; enhanced analytics; and the ability to manage access and digital rights in line with national regulations and traffic patterns.”


About Digital Element

Since 1999, Digital Element has been providing global geolocation and audience insights that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

About Varnish Software

Varnish Software’s powerful caching technology helps the world’s biggest content providers deliver lightning-fast web and streaming experiences for huge audiences, without downtime or loss of performance. Our solutions combine open-source flexibility with enterprise robustness to speed up media streaming services, accelerate websites and APIs, and enable global businesses to build customer CNSs, unlocking unbeatable content delivery performance and resilience. Our customers include Hulu, Emirates and Tesla, and our technology is powered by a caching layer that’s trusted by more than 10 million websites worldwide. Varnish Software is a registered trademark of Varnish Software AB and/or its affiliates.


Media Contact

Jan Sisko
Carabiner Communications

Request a free trial